What’s Hot This Week: 'Bratty' TikTok Content, Memes & Pop Anthems

August 6, 2024
Hashtag Expert

As we soak up the last days of summer, the spotlight is on catchy pop songs with a little mix of memes and vibey instrumentals. Check out our tips and tricks to keep your content fresh this month and make sure your followers stay hooked.

🎶 “That sounded really bratty!” Sound

It's definitely been a summer filled with enjoyable pop anthems. And even if you missed Charli XCX's hit album that dropped back in June, you've likely seen the word ‘brat’ set against a lime green background popping up all over social media. It's even made its way into VP Kamala Harris's presidential campaign! The album's minimalistic cover, initially intended to appear unfriendly, became an internet sensation and a visual icon of pop culture. It's no surprise that the album has inspired numerous TikTok trends, like the Apple dance. This time around, creators have brought back a meme sound from the TV show Dance Moms that mentions ‘bratty,’ using it to keep manifesting ‘brat summer.’

How to use the sound. ‘Brat summer’ is all about having a blast, even when things get tough. Throw together a quick video of your wildest summer moments and add the overlay text that gives a nod to the rough patches everyone's dealing with but doesn't usually post about. This kind of relatable content could really hit home with your followers— they’ll appreciate the mix of fun and real talk.

⚡Pro Tip: To fully embrace the trend, sprinkle in some 'brat' lingo. Some popular phrases include '365 party girl,' which describes someone who parties hard and often. 'Bumpin’ that' means you're really jamming to your favorite tunes. 'So Julia,' a reference to the social media influencer Julia Fox, is your 'brat' way of saying 'that's great.'

🎶 Good Luck, Babe! – Chappell Roan

TikTok is again turning into a Pink Pony Club with another great sound from Chappell Roan. Whether you’re a business, a lifestyle blogger, or just having fun posting occasional TikToks, this versatile audio is a great addition to your feed. The trend is still pretty small, with about five thousand clips so far, but it's picking up steam. We bet that after Chappell Roan possibly pulled the biggest crowd ever at Lollapalooza last weekend, this track is set to grow as fans keep reliving the hype. Plus, it's a minute long, so if you’ve been thinking about trying out longer videos, now’s your chance.

How to use the sound. For businesses, this sound offers an opportunity to showcase your products—take a cue from the Oh Polly clothing brand in the example below—or give a quick virtual tour of your office or workspace. For lifestyle content, consider making a ‘what I eat in a day’ video or a ‘what’s in my bag’ reveal. Outfit checks and makeup routines are always hits, too. Just give the song a listen and see where it inspires you to take your content.

🎶 Bye, Bye, Bye – Nsync  

If you've been following our roundups of trending TikTok songs, you probably got creative with this sound last week. However, the excitement around Deadpool & Wolverine is still going strong, so why not keep riding this wave? This time, the content idea is even more straightforward—just use this CapCut meme template with Deadpool showing off his dance moves. It's an easy and fun way to engage your audience and rack up views and likes. So, don't miss out on the chance to join in on the trend and keep the momentum going.

How to use the sound. First, grab a picture from your photo gallery or a free stock photo site like Unsplash or Pexels that fits your video's theme. Then, use the CapCut meme template. The dance is fun, but what really makes these videos go viral is a combo of visuals and a joke in the overlay text. So, put some thought into a clever one-liner that'll hit home with your audience.

⚡Pro Tip: One of the easy ways to find trending CapCut templates on TikTok is to look for the ‘CapCut – Try this template’ button above the username. Whenever you see a meme or filter that catches your eye, just tap that button to start creating your own version right away.

🎶 Summer – Hania Rani

We have less than a month left to legitimately use songs with ‘summer’ in the title for your TikToks, so let's make the most of it! This atmospheric instrumental tune is an ideal backdrop for all your sun-soaked clips or videos capturing the beauty of rainy summer days. Honestly, the versatile sound would complement any aesthetic content, adding a layer of mood.

How to use the sound. Given how peaceful the melody is, we'd suggest going for a single clip with minimal or slow movement. Think of the wind rustling through the trees, waves gently lapping at the shore, or you reading a book in a scenic spot. If you're running a travel account or promoting an Airbnb or boutique hotel, this sound is perfect for showcasing a tranquil vibe. Check out the example from this beautiful property in Tuscany for some inspo (and serious wanderlust).

🎶 Welcome to Bratz Headquarterz – Ocenaika

Ever dreamed of having a doll version of yourself? If the answer is yes, this CapCut filter is exactly what you need! The AI Bratz filter has been going viral, with three million users trying it out to see themselves as Bratz dolls. Pair it with the trending soundtrack Welcome to Bratz Headquarterz to fully embrace your inner Bratz.

How to use the sound. The participation barrier is very low for this one—all you need is a nice picture of yourself, preferably with your face fully visible. You get only one free try to generate your Bratz doll, so pick your photo wisely. After that, use the CapCut filter, and the AI will handle the rest. You just need to hit ‘Save and share to TikTok’ when done. And don't worry if your outfit isn't chic enough—the AI will glamify it for you, too. If dolls don’t quite fit your account’s theme, you can still use the trending audio with your usual content to piggyback off the trend.

⚡Pro Tip: You remember it's ‘brat summer,’ right? And you guessed it right how BRATz dolls fit right into that trend. It means you can combine both trends for a shot at more visibility. Add something lime green to your outfit or background as a fun nod to the theme and don't forget the #brat hashtag.

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